Learn the way tech large Qualcomm hosts such wonderful occasions and advertising and marketing initiatives.

Qualcomm is a multinational telecommunications firm that was based in San Diego, CA in 1985. As of the time of this writing, Qualcomm is ranked 133rd on the Fortune 500 listing of largest American firms with annual income exceeding $100 billion.

Regardless of this wonderful success, many individuals nonetheless have not heard of the model — however most use its merchandise every single day (Qualcomm makes a lot of the expertise that powers cellular gadgets). And for these concerned in B2B occasion advertising and marketing, they’re a pressure to be reckoned with. 

When the Qualcomm crew is not designing new tech, they are often discovered brainstorming new company occasion concepts and/or internet hosting a noteworthy convention. On this article, we’ll discover 12 successful occasions and advertising and marketing activations from Qualcomm and establish a key takeaway from every that you need to use to enhance your occasion ROI sooner or later.

1. Qualcomm Snapdragon Tech Summit

Qualcomm Snapdragon Tech Summit - Qualcomm Event MarketingSupply: Qualcomm

The Qualcomm Snapdragon Tech Summit held on an annual foundation in lovely Maui, HI, is certainly one of Qualcomm’s premier gatherings. Yearly, people journey throughout the Pacific Ocean to find out about what new applied sciences Qualcomm has been cooking up and the way they can be utilized. The 2019 occasion featured keynote speeches from prime Qualcomm executives; leaders at Google, Dolby, and different profitable firms; and Steve Aoki, the well-known DJ, producer, and entrepreneur who has labored with a variety of profitable musical artists from The Backstreet Boys to Blink 182.

Key Takeaway: The place an occasion is situated can typically be an missed element within the occasion planning course of. However it should not be. By internet hosting your subsequent convention, coaching seminar, or commerce expo in a fascinating location (Maui, for instance), you can elevate the occasion expertise in your attendees and guarantee extra ticket gross sales.

2. Qualcomm 5G Summit

Qualcomm 5G Summit - Qualcomm Event MarketingSupply: Qualcomm

The Qualcomm 5G Summit was, unsurprisingly, all about 5G expertise — a sort of tech that Qualcomm is breaking new floor with. On the three-day convention, attendees got the prospect to find out about improvement and commercialization throughout the 5G transition in addition to uncover new, cutting-edge {industry} tendencies, and community with their friends. The occasion featured keynote speeches from leaders at Amazon, Microsoft, Nokia, and, in fact, Qualcomm. It additionally allowed attendees to decide on between seven completely different convention tracks and tailor their occasion expertise to their particular pursuits and desires. Whether or not event-goers needed to find out about 5G gadgets and networks, AI, IoT, or wearable tech, the Qualcomm 5G Summit had the fitting info.

Key Takeaway: For a lot of organizations, utilizing and focusing content material on rising applied sciences is an efficient occasion technique. Your friends need to study concerning the newest technological breakthroughs that may assist them obtain higher success. And by utilizing prime tech like occasion software program to assist handle your gatherings, you may make sure the viewers expertise stays excessive degree.

3. “Trigger An Impact” Occasion

"Cause An Effect" Event - Qualcomm Event MarketingSupply: Occasion Marketer

Qualcomm’s “Trigger an Impact” occasion was designed to “enhance communication and collaboration amongst Qualcomm’s higher administration.” To do that, the corporate took a singular method and hosted the gathering “within the spherical”. Audio system delivered their speeches from a round platform in the midst of the room to an viewers that was on all sides of them. This gave the talks a really intimate really feel and allowed for higher viewers participation. However Qualcomm did not cease there. The occasions crew additionally spiced issues up by displaying vivid graphics and movies throughout every keynote handle.

Key Takeaway: Qualcomm did plenty of issues proper with this occasion! However we need to take a fast second to concentrate on a seemingly minor element that helped this gathering obtain success: its slogan. Catchy occasion slogans may help individuals bear in mind your occasion in addition to what it is about, and why they need to attend. Slogans are additionally nice for occasion branding. In the event you’re ready, give you slogans in your occasions and use them in your occasion advertising and marketing efforts.

4. Qualcomm Good Cities Speed up

Supply: Twitter

While you hear the time period “wi-fi expertise”, you most likely take into consideration your smartphone. However wi-fi tech extends past the gadgets in our pockets and might have a serious influence on metropolis initiatives. On the Qualcomm Good Cities Speed up occasion, attendees discovered about good avenue lighting and metering, transportation, public WiFi, and rather more. The gathering featured partaking shows and curated one-on-one conferences.

Key Takeaway: One of the best occasions virtually all the time prioritize networking. Your attendees would possibly purchase tickets to take heed to prime audio system or see their favourite firms demo new merchandise. However the alternative they’ve to attach with different {industry} people performs a big function of their general occasion expertise and whether or not or not they resolve to attend future conferences hosted by your organization. So do your self (and your attendees) a favor and put aside time for individuals to satisfy.

5. Qualcomm Analyst Day

Qualcomm Analyst Day - Qualcomm Event MarketingSupply: Qualcomm

Qualcomm Analyst Day is an occasion particularly for funding professionals. The 2019 gathering was held at The Occasions Middle in New York Metropolis and featured shows from a few of Qualcomm’s prime executives, together with its CEO, Steve Mollenkopf. Attendees discovered concerning the Qualcomm model, the breakthrough applied sciences that the corporate is engineering, and its monetary standing. The purpose was to coach potential buyers about Qualcomm and persuade them to take a position their cash to additional the corporate’s future.

Key Takeaway: Qualcomm Analyst Day reminds us that efficient company occasion administration consists of a number of occasion sorts. Some occasions ought to be massive gatherings that everybody in your {industry} will take pleasure in attending. Others have to be geared toward particular teams of individuals and cater to their distinctive wants. When creating your organization’s occasion technique, make sure to plan a variety of occasions that can fulfill every section of your target market.

6. The Qualcomm + Mercedes Partnership

The Qualcomm + Mercedes Partnership - Qualcomm Event MarketingSupply: SportsProMedia

The following entry on our listing is not a selected occasion, it is a partnership between Qualcomm and Mercedes that helps Qualcomm each take a look at new merchandise and market its model to contemporary audiences at many completely different occasions. It really works like this: Qualcomm gives expertise for the Mercedes System 1 racing crew. In return, the Qualcomm firm title is plastered throughout Mercedes’ race vehicles for all to see. Qualcomm additionally will get worthwhile information relating to which points of its expertise work and which do not throughout the races. It might probably then use this info to enhance its merchandise earlier than they’re formally launched to shoppers.

Key Takeaway: Partnerships are an exquisite occasion technique. They are going to enable your occasions crew to share the occasion planning load with others and attain new audiences. The cool factor is, partnerships are available all completely different sizes and styles. You would co-host a convention with one other firm, sponsor an occasion hosted by one other model (we’ll speak extra about this in a later part of this submit), or associate with a racing crew — the selection is yours!

7. Uplinq

Uplinq - Qualcomm Event MarketingSupply: Second Manufacturing unit

Uplinq was a developer convention hosted by Qualcomm. Its goal was to deliver builders, publishers, system makers, tech suppliers, and community operators within the cellular app and information companies industries collectively and educate them on enterprise constructing techniques. Whereas Qualcomm has discontinued this convention, there are positively some issues we are able to study from it!

Key Takeaway: Probably the most worthwhile factor you may take away from Uplinq is the significance of beginning every occasion you host with a bang. Get individuals excited from the very starting of your convention or coaching seminar by that includes a enjoyable video, prime speaker, mild present, musical efficiency — something that can get your viewers pumped and prepared for the remainder of the occasion.

8. “Why Wait?” Branding Marketing campaign

Supply: YouTube

Qualcomm launched its first-ever branding marketing campaign in 2015. The theme was “Why Wait?” and featured a sequence of commercials informing viewers of Qualcomm’s spectacular expertise choices. Qualcomm needed individuals to know that incredible, life-altering tech is not simply science fiction. A few of it, no less than, will be had proper now.

Key Takeaway: The occasions your organization hosts give you an unimaginable alternative to each promote your merchandise and educate attendees on the right way to use them to their full potential. Do not waste it! In the event you’re ready, embrace product coaching classes at your conferences, and make bulletins relating to new firm choices. Discover methods to market your organization’s services and products on the occasions you host and watch occasion ROI rise.

9. Qualcomm Technical Talks

Qualcomm Technical Talks - Qualcomm Event MarketingSupply: Eventbrite

Qualcomm Technical Talks was an intimate occasion held in the summertime of 2019. The gathering was placed on together with IEEE Girls in Engineering and featured Hors D’oeuvres, networking classes, product demos, and three completely different technical talks on the subjects of WiFi6, 60 GHz WiFi, and mobile vehicle-to-everything. Although it was a small convention, the knowledge delivered was top-notch.

Key Takeaway: It doesn’t matter what {industry} you are in, it is all the time essential to over-deliver in the case of your occasions. In the event you can exceed viewers expectations, you may guarantee everybody who attends your gatherings leaves feeling glad and prepared for the subsequent huge shindig your organization hosts. This rule of thumb even applies to small gatherings like Qualcomm Technical Talks. As a result of Qualcomm and its associate, IEEE Girls in Engineering, delivered such high-quality info, those that attended could not assist however depart the occasion feeling higher educated and extra ready than once they arrived.

10. Finest Bus Cease Ever

Supply: YouTube

People are continuously bombarded with ads. After we activate the TV, surf the web, or go to a bus station, some firms will undoubtedly be making an attempt to seize our consideration with an advert. This type of advertising and marketing tactic has change into so prevalent, many people merely tune them out. Figuring out this, Qualcomm took a artistic method. Their bus cease poster advertisements stated issues like “In a rush?” “Seen all of it?” and “Bored?”. When bus riders visited the accompanying URL, they had been then handled to a digital Lamborghini or snow sled trip, or a clown present. It was a enjoyable, distinctive technique to seize consideration and it labored like a appeal.

Key Takeaway: This activation from Qualcomm is an ideal instance of experiential advertising and marketing. Greater than that, it illustrates the necessity to make each certainly one of your occasions and/or advertising and marketing activations memorable. You needn’t host the largest, baddest convention, or give you essentially the most out-there advertising and marketing stunt to seek out success. However you do want to succeed in your target market in methods that can make a long-lasting impression on them. You are able to do this by securing nice audio system, internet hosting your conferences in wonderful places, over-delivering on info, or any of the opposite methods we have mentioned on this submit.

11. Shopper Electronics Present (CES)

Consumer Electronics Show (CES) - Qualcomm Event MarketingSupply: Qualcomm

The Shopper Electronics Present is a extremely popular annual occasion held in Las Vegas, NV. Attendees get to study concerning the newest technological breakthroughs, hear prime tech {industry} audio system share business-building recommendation, and see new product demos earlier than anybody else. Whereas Qualcomm would not host CES, they’ve been identified to lease sales space area and work together with their target market throughout the occasion.

Key Takeaway: A well-rounded occasion technique will embrace extra than simply self-hosted occasions. It is essential that your organization makes appearances at different prime gatherings in your {industry}. This may can help you join with new people and change into a part of the industry-wide dialog. So do some analysis and discover out which occasions your target market likes to attend. Then guide your ticket and work together with them at these conferences and expos.

12. Shopper Electronics Present (Continued)

Consumer Electronics Show (Continued) - Qualcomm Event MarketingSupply: CNET

We will keep on with the Shopper Electronics Present for this final entry. As talked about above, CES is a well-liked Las Vegas occasion that showcases cutting-edge expertise. And Qualcomm recurrently rents a sales space on the annual convention.

Key Takeaway: What else can we study from Qualcomm’s time at CES? Occasion entrepreneurs must continuously spark curiosity earlier than, throughout, and after your occasions. To do that at CES, the place 1000’s of leading edge manufacturers in attendance make it onerous to face out from the gang, Qualcomm employed Trollback to design a 360-degree audiovisual expertise that launched and outlined the corporate’s function in creating 5G expertise. The ensuing show helped Qualcomm peak attendees’ curiosity and seize consideration on the crowded CES expo ground.

Principal Takeaways: Host Stellar Events Like Qualcomm

Qualcomm all the time brings their A-game in the case of occasions. Whereas there are plenty of classes to be discovered from the tech firm, listed here are the primary takeaways you need to use to enhance your individual conferences, coaching seminars, and commerce expos:

  1. Prioritize Creativity: Qualcomm is all the time on the lookout for methods to distinguish itself from its occasions. You need to too. Whether or not you put money into expertise to make your occasions extra memorable, pull a enjoyable experiential advertising and marketing stunt, or one thing else completely, do not restrict your self. Get artistic and discover new methods to wow your viewers.
  2. Get the Particulars Proper: Creativity is essential, however so are the traditional, on a regular basis particulars similar to the place your occasion is situated and who can be talking at it. Be sure you have these particulars locked down for each occasion you host.
  3. Put money into Partnerships: Most of the occasions listed on this article characteristic Qualcomm partnerships. By partnering with different manufacturers, you can share the event-planning load and monetary burden in addition to attain new potential clients. Take a while to develop enterprise relationships and discover this concept.

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